Dua Lipa has landed her biggest brand deal to date and will become the new face of Porsche, it has been revealed.

The New Rules singer, 27, who already has a host of hit singles, a fashion range with Versace and successful podcast, will now embark on a new project.

According to The Sun, Dua, who was previously the face of luxury car company Jaguar, has now been offered a ‘seven-figure sum’ to close the deal.

A source told the publication: ‘Dua is one of the H๏τtest faces in music right now and is a global star.

‘She has a huge brand pulling power and Porsche offered her a seven-figure package she could not turn down.

‘Dua first started working with Jaguar in 2018 and it’s made her a huge amount of money.

‘But when Porsche came knocking, it was a really exciting offer and she is looking forward to getting involved. She is an absolute tour de force right now and there is no stopping her.’

It comes after Sir Elton John claimed that Dua missed his epic Glastonbury headliner set due to having a ‘long-standing commitment in New York.’

Sources close to the Rocket Man, 76, told MailOnline that the pop star, who collaborates on his track Cold Heart, wouldn’t have been able to take part in a potential live performance on Sunday night due to being overseas.

Despite being asked numerous times about her absence, Dua is yet to comment.

Instead of joining Elton on stage as he performed his last ever show in the UK, Dua shared pH๏τos on her Instagram story from a family dinner.

The BRIT Award winning singer, famed for hits including New Rules, Don’t Start Now, and One Kiss, has since been ridiculed by fans for choosing a ‘home cooked meal’ over Elton’s Glastonbury set on the world-famous Pyramid Stage.

But MailOnline understands that Elton wanted to keep his highly anticipated performance ‘fresh’ and ‘unpredictable’, hence collaborating with acts such as Brandon Flowers on stage, which proved to be a surprise among the 200,000 strong audience.