Selena Gomez looked absolutely incredible as she modeled a few bikinis from her new swimwear collection for La’Mariette on Friday afternoon.

As the 28-year-old singer prepares to ring in the holiday weekend, she announced news of her latest project with the brand’s founders Theresa Mingus and Morgan Brutocao.

‘It was really fun for us to play around with creating swimsuits because Theresa, Morgan and I love being outside so much,’ said the Rare Beauty founder of the exciting collaboration in a statement, obtained by Page Six.

New venture: Selena Gomez looked incredible as she modeled her new collection of swimwear for La’Mariette on Friday afternoon

When speaking about her design inspirations and color choices, she recalled ‘after going through swatches’ her ‘favorite color was purple.’

‘I wanted to stay away from colors I’m used to like red and white,’ she explained.

Gomez added: ‘Purple felt different for me and we added pops of color like green and neons here and there; it really becomes your own suit however you wear it.’

As the 28-year-old singer prepares to ring in the holiday weekend, she announced news of her latest project with the brand’s founders Theresa Mingus and Morgan Brutocao.

The collection, which ranges from sizes XS to XXL, features two bikini tops, two bottoms, a one-piece and a sarong that can also be tied as a top.

The striking garments become available to purchase on Saturday on lamariette.com and are priced between $49 to $119.

In photos of Gomez wearing the different suits on La’Mariette’s Instagram, she can be seen posing for two snaps in front of a white brick wall.

Lots of options: The collection, which ranges from sizes XS to XXL, features two bikini tops, two bottoms, a one-piece and a sarong that can also be tied as a top

Beauty: The campaign, shot on film, showed her rocking her platinum blonde tresses and taking a dip in her pool

The campaign, shot on film, featured her rocking her platinum blonde tresses and taking a dip in her pool.

Last September, she displayed her kidney transplant scar in a light blue swimsuit from the brand and talked about body confidence.

‘When I got my kidney transplant, I remember it being very difficult at first showing my scar,’ she revealed in her caption.

‘I didn’t want it to be in photos, so I wore things that would cover it up. Now, more than ever, I feel confident in who I am and what I went through…and I’m proud of that,’ the Come And Get It singer announced.

She was modeling a $120 Selena One Piece swimsuit that she collaborated on with La’Mariette.

The pop star underwent the procedure in 2017 to treat her lupus and received the organ donation from her close friend Francia Raisa.

‘I feel confident in who I am and what I went through’: Selena Gomez showed off her kidney transplant scar in a swimsuit snap last year